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Newsom Eye: Florida

Branding Revitalization

Brand Strategy

Internal & External Communications

Public Relations

Website Brand & Development

Marketing Communications



Newsom Eye retained Sulzer for the rebranding of their chain of laser eye surgery centers. Throughout the brand revitalization project, Sulzer worked with Dr. Newsom and his team to create a brand promise that defined the vision Dr. Newsom had for creating a world class eye center. Sulzer handled all brand communications from logo and identity development to website design and launch. Sulzer also worked with the team to roll out the digital and public relations platforms.


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