World Travel Holdings retained Sulzer for the branding and development of their corporate website. Sulzer worked with the leadership team during the research phase of the brand discovery to better understand the competitive landscape within the travel industry. Sulzer began the process by helping to clearly define and understand the organizations mission and purpose. Sulzer worked to modernize and update the company’s logo while keeping many aspects of the original identity in place. Sulzer then rebranded their website to incorporate their new messaging and overall new modern look. Sulzer developed a dynamic informational site for vendors and consumers looking to become part of the World Travel Holdings team.