HomeER Docs

FROM CONCEPT TO
MULTI-MILLION DOLLAR COMPANY
IN LESS THAN 5 MONTHS

A Home Improvement Company You Can Trust

A husband-wife team approached Sulzer Inc., a sell-more agency, at the end of 2017 as a mere concept. The owners of this home services concept wanted to create a company that mirrored their previous employer. Focus on business in an old-school manner. Grind it out. Why not? It had worked before. But, after their initial meeting with the Sulzer Team, they knew that they were about to embark on a much different journey.

Delivering Measurable Results and Goals

Sulzer’s primary focus, as with every client, is to help them realize their goals by creating a partnership and delivering measurable results. Sulzer worked with Home ER to develop an innovative company name and tagline that would be clear to the consumer about what type of services Home ER offers. A company logo was developed that was strategically and creatively thought out and built off the history of the client’s identity. The creative team then strategized the best way to design a website that communicated the strengths of Home ER to their current and potential customers, with conversions as the primary goal. The team did this by making the Home ER website transactional. Along with programming the custom website, the Sulzer Team implemented a custom chat-bot which helped drive conversions above 15%. Understanding the target market of Home ER, Sulzer developed focused campaigns on HVAC & roofing for digital ad campaigns. Leads are converted through landing pages specific to the ads that drove them there in the first place. Sulzer helped the Home ER team go from concept to a multi-million dollar company in less than 5 months. Sulzer Inc. is now poised to help take Home ER to the $10 Million threshold within the next 12 months.

BRAND IDENTITY
COLLATERAL MATERIAL
CUSTOM WEBSITE DEVELOPMENT
CHATBOT DESIGN & IMPLEMENTATION
DIGITAL AD DESIGN
LEAD GENERATION

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A Focus on Digital Services and Lead Generation

Sulzer focused on digital services and lead generation in order to focus and increase revenue, build brand awareness and continue to drive leads for Home ER. Sulzer recognizes the competitive marketplace for digital space and formulated a creative strategy that maximizes the CTR (Click-Through-Rate).

The initial focus was to develop in to what type of company, and who the ownership wanted to be.

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Matthew Cook

General Manager