myMatrixx invested significant effort and many hours into producing their annual Drug Trend Report, a value-added service for their clients and others in their industry. Unfortunately the report received limited attention. The report contains valuable information for workers compensation professionals and would help to cement myMatrixx’s position as an industry and subject matter expert, but only if enough, and the right, people read it. myMatrixx asked Sulzer Inc for their advice on how to best promote the report. With the right digital strategies and an outstanding communication plan, Sulzer Inc was able to accomplish results that went way beyond myMatrixx’s expectations.
We believe the client’s reaction often says it best. Upon looking at the registration list our client told us with amazement, "There are top executives registered that have industry purchasing power above $100M per year". Overall, our client saw an improvement from less than 5 attendees at the previous year’s conference call, to over 500 registrations and over 300 attendees for the new significantly improved webinar event. When all was said and done, attendees included internal company teams, parent company executives, key clients, competitors, industry experts, and most importantly prospective clients.