Drug trend report Webinar
0%
Attendance
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logo__Sulz-Site-myMatrixx

The Problem

Lots of effort, little return

myMatrixx invested significant effort and many hours into producing their annual Drug Trend Report, a value-added service for their clients and others in their industry. Unfortunately the report received limited attention. The report contains valuable information for workers compensation professionals and would help to cement myMatrixx’s position as an industry and subject matter expert, but only if enough, and the right, people read it. myMatrixx asked Sulzer Inc for their advice on how to best promote the report. With the right digital strategies and an outstanding communication plan, Sulzer Inc was able to accomplish results that went way beyond myMatrixx’s expectations.

The Results

Engagement well beyond expectations

Arrow up symbolizing progress
0%
Increase in Attendance
from previous year

We believe the client’s reaction often says it best. Upon looking at the registration list our client told us with amazement, "There are top executives registered that have industry purchasing power above $100M per year". Overall, our client saw an improvement from less than 5 attendees at the previous year’s conference call, to over 500 registrations and over 300 attendees for the new significantly improved webinar event. When all was said and done, attendees included internal company teams, parent company executives, key clients, competitors, industry experts, and most importantly prospective clients.

infographic__myMatrixx 304 522 REGISTRATIONS ATTENDEES SOLUTION EXECUTION PREPARATION To maximize impact, we decided to deliver the content via a live webinar, moderated by the company president and featuring the report’s authors. This approach was unique, brought the content to life for the audience, and added even more value as the panel interpreted the report live in the context of issues facing their industry. On the day of the event, we engaged interested participants and drove active participation. The production was engaging and colorful in comparison to a printed report or conference call, and the client did a great job delivering the content. We drove sign-ups and attendance via a digital campaign that included digital ads highlighting the panelists, a LinkedIn advertising campaign, and a pre-scheduled email campaign of reminders and sneak previews of the report content. HOW WE DID IT DOUBLE DOWN WITH LIVE VIDEO GAINING AN AUDIENCE SEAMLESS DELIVERY $300 MILLION BUSINESS OPPORTUNITY IN AUDIENCE RESULTING IN
Infographic -mm--mobile EXECUTION HOW WE DID IT SOLUTION DOUBLE DOWN WITH LIVE VIDEO PREPARATION GAINING AN AUDIENCE SEAMLESS DELIVERY 304 522 REGISTRATIONS ATTENDEES $300 MILLION BUSINESS OPPORTUNITY IN AUDIENCE RESULTING IN To maximize impact, we decided to deliver the content via a live webinar, moderated by the company president and featuring the report’s authors. This approach was unique, brought the content to life for the audience, and added even more value as the panel interpreted the report live in the context of issues facing their industry. We drove sign-ups and attendance via a digital campaign that included digital ads highlighting the panelists, a LinkedIn advertising campaign, and a pre-scheduled email campaign of reminders and sneak previews of the report content. On the day of the event, we engaged interested participants and drove active participation. The production was engaging and colorful in comparison to a printed report or conference call, and the client did a great job delivering the content.

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