Wish Farms Pink A Boo


Florida’s largest childcare service for daycare through 8th grade was seeking a rebrand to their 55 year old organization that matched their size and services they offer.

Facebook Page
Likes Up by
In < 30 days
Users Up
175+% YOY
Alumni & Donor Satisfaction (off the charts)


Since their founding in 1965, RCMA has grown from a provider of childcare to rural farmworkers into Florida’s largest childcare provider to underserved populations. Today, its 1,700+ employees serve children in 66 child development centers, and two charter schools and are growing. Additionally, RCMA provides critical services to the families of their children. With this explosive growth, they engaged our team seeking an updated brand that reflected their size, scale and services they offer. The downstream benefit of the brand refresh is targeted to improve visibility with alumnus and donors, both individual and institutional.
“When we were searching for an agency of record, Sulzer Inc. was a natural fit. We are very family-centric and they instantly made us feel we were an extension of their family. Working with them has solidified our initial impression. They’ve been flexible and genuine at all times. The rebrand serves as the basis for achieving our organizational objectives."

Isabel Garcia - Executive Director at RCMA