REVENUE INCREASE
YEAR OVER YEAR
THE SITUATION
Dr. Michael Boggess had years of experience as a facial plastic surgeon with a group practice before he decided to branch out on his own and open Youthful Reflections.
His experience and expertise in cosmetic facial rejuvenation is unparalleled in Nashville, but he wondered how to get that message across to potential patients.
He turned to Sulzer to develop his brand, market his signature procedure, the Reflection Lift, and drive potential patients to his practice.
BRAND STRATEGY
BRAND IDENTITY CAMPAIGN
WEBSITE
DIGITAL ADVERTISING CAMPAIGNS
SOCIAL MEDIA CAMPAIGNS & MANAGEMENT
VIDEO SERIES
TV COMMERCIALS & MEDIA BUYING
0
%
Increased Sales and Revenue
0
%
Lead to Consult Increase Year Over Year
0
%
Increase in leads Year Over Year
0
%
Increase in Non-Surgical Enhancement Revenue Year Over Year
THE INSIGHT
People can spend years thinking about having facial rejuvenation surgery before they make the decision to do so. It’s a big decision.
When patients are considering plastic surgery, testimonials can play a huge part in their decision-making process.
THE ACTION
Patient testimonials, television interviews, social media videos, and television commercials all played a part in getting the word out about Youthful Reflections, Dr. Boggess, and the Reflection Lift.
Monthly e-newsletters, lunch & learn events, ongoing social media campaigns, and targeted digital advertising help the Youthful Reflections brand stay top of mind through the lengthy decision process.
We created an easy to navigate website with straightforward information, lots of before and after pictures, patient recommendations, special offers and informative blogs that give potential patients a reason to visit the site again and again.
THE RESULTS
In the year after we initiated this plan, Dr Boggess saw amazing results.
Youthful Reflections saw an 80% increase in new patient inquiries and more than doubled the number of inquiries that became new patients, driving a 200% increase in overall revenue.
More specifically, revenue from non-surgical procedures (is this Reflection Lift?) was the primary source of the growth, increasing by 300%.
