Non-Profit Marketing Experts Reveals 5-Step Formula For Doubling Your Impact Quickly And Easily
We were lucky enough to sit down with a few thought leaders from the non-profit marketing industry to discuss some impactful strategies for doubling a non-profit’s impact quickly and easily. We all felt that these 5 steps were some of the highest-level points of focus for our agencies and the non-profit client partners that we serve. We hope you enjoy these insights and would love to connect to offer any more insight regarding these or to answer any questions you may have.
1. Leverage Social Media Storytelling
If you want to double your non-profit organization’s impact quickly and easily, be sure that you are engaging in storytelling on Social Media. Social media platforms such as Facebook, Instagram, and X offer unique opportunities to share stories with your audience. This engagement can help to broaden the reach of your organization and drive support. Tools like Canva can be used for design and Hootsuite can be used to schedule and streamline your social media management. Even if your organization has a position filled for a social media manager, ensure they are using a system that deploys some level of automation to alleviate workload burdens.
2. Optimize Your Website for Donations
If your website is frustrating, you are going to raise less money for your organization. With fewer dollars raised, the impact of your organization is going to be constrained. To reach the full donor and impact potential of your organization, you must design digital experiences that are user-friendly, mobile-responsive, and optimized for donations. Donation pathways should be compelling and operate within a clear call to action that is highly visible. You will also want to optimize your web content for SEO requirements to improve your website’s visibility in search engine results. One of the most powerful tools in a marketer’s tool belt is Google Analytics. The data provided by Google Analytics can illustrate areas of the donation process where users are getting stuck or bouncing off the page. Over time, you can also split-test different processes to better understand which pathway design works best for your audience.
3. Implement Email Marketing Campaigns
One of the most powerful marketing tools in the game is still email. It may seem boring and not as sexy as we all would like, but it is a fact. Email marketing allows non-profits to communicate with their supporters, audience members, and potential volunteers in a way that makes them feel valued. With tools such as Mailchimp and Hubspot, your organization can tailor messages for your email list based on interests, donation history, and engagement levels. To build your list, utilize tools such as Apollo.io, Lead411, and LinkedIn. Automation is also available within each of these tools to auto-populate new leads that meet the parameters of your targeted audience.
4. Engage in Community Partnerships
Community partnerships with local businesses, schools, and other organizations can predictably scale the reach of a non-profit organization. Partnering with other organizations in the community is also a strategic way to minimize costs and effectively deploy limited resources. There is also the benefit of audience sharing between organizations. The costs of a strategic partnership are far lower than the costs of acquiring visibility amongst another organization’s audience that may fit your non-profit’s ideal audience or avatar. Instead of spending money to compete to win these audiences over, go for a win-win scenario where you push your services complementary to another organization that has a similar offering with certain gaps your organization can fill.
5. Maximize the Impact of Content Marketing
A powerful and organized content marketing strategy can change the game for non-profits looking to double their impact. When your organization is distributing valuable, relevant, and consistent content, it becomes much easier to attract and retain a clearly defined audience to drive engagement and support. Continuing off storytelling, make sure the stories you share in your content marketing highlight the success of your projects, the impact of donations, and the experiences of volunteers and staff members. Team members with experience in content writing bring extreme value to your organization’s marketing team.