Facebook continues to be the most widely used social media platform, with 79% of American users. Wow! That’s a high percentage! With this percentage in mind, marketing your business via social media can effectively raise brand awareness and generate leads. Therefore, creating the right social media strategy for your business is what will set you apart from the others.
In order to create a social media marketing strategy that is specific to your brand, it is important to have your goals and objectives in mind, and the tools you plan on using to achieve them. With that being said, that is the first step to your marketing strategy, establish the objectives and goals you plan on achieving. Instead of focusing on getting more likes or retweets for your social media ads, focus on leads generated and the conversion of those leads into sales. It’s important that as you establish your goals, you create an audience that is specific to the demographics and interests that you plan on reaching out to.
Now that you have your goals and objectives set, it’s time to create or edit your social media presence. Each social media outlet has an audience that is specific to each outlet. Depending on the brand of your business, some audiences may work better than others. Because at the end of the day, you want to optimize your profiles for SEO and generate more traffic online, right? Getting the right information out to the right audience plays a large role in generating the best possible results.
In case you were wondering what content will get you the most engagement, looking to leaders in your industry and their social media content, will raise inspiration and help give you the tools to distinguish yourself amongst the others. So, what type of content will be right for you?
Well, this is where the content calendar comes into play. The most important tool to your marketing strategy. Because without relevant content, you will get lost in the crowd. When your designing your content calendar, think of your target audience and how you want to promote the content to them. What type of content is going to engage your consumer? By using software such as Sproutsocial or Hootsuite, this will help organize your day-to-day posts and provide analytics and reports on your activity via social media outlets. This will let you know what’s working and what’s not.
And last but not least, test your strategy out and adjust accordingly. Social media is constantly changing, so be prepared to revise or rewrite your strategy need be.